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  • Writer's picturebrentforsberg

Find Your Why

Updated: May 1, 2020

Uncertainty is one of the hardest scenarios for people to cope with.  I know when I feel no longer in control of my own destiny, the tidal wave of anxiety begins to crest over me. Panic begins to set it as I am unable to see the size and force that is about to hit me but I can feel it closing in.  In these moments, I realize I need to find my center in my core purpose. It is called many things depending on what author or EOS guru you are reading; your why statement, the big why, your mantra.

For me, my why is the basic operating principle that gives me the discipline to get up even when I don't want to.  It's the drive that keeps me pushing forward as hard as I can when I can barely keep my eyes open but I know what I am working on is important. In moments like the present, it's what keeps me together enough to focus on what are the next steps I need to take to keep moving forward.  It's more than a goal, it's what I fall back on when my goals fail.  Finding a why can take time.  It requires spending time reflecting on personal thought, finding what inspires you and weaving that into everything you do.  Marcus Buckingham has some great tools and books on his website. These are what I used to explore this topic originally. Currently, I am using the outline in Simon Sinek's "Find Your Why" to update mine.  I encourage you to take some time during the quarantine when you have some quiet moments to explore this. I promise you, even the thought exercise for a couple of journal entries will be worth it. The easiest way to know where to look? Start with the activities that bring you energy, and then figure out what it is about them gives you this boost.  When do you feel the most fulfilled? If you need any more reference material or just want to discuss, shoot me an email and I would love to talk more on this.  I've also made a mental switch this week.   I am no longer saving these writings in a file called COVID-19 response.  My new folder is Preparing for Work. It is critical we all start preparing work safety plans for our businesses.  We will be living with the threat of this virus for some time. Safety plans will most likely be one of the requirements for reopening the economy.  Here is the CDC link for guidance on preparing your business to slow the spread of the SARS-CoV-2 pathogen. If there is anything we can do to help, we will be happy to try and point you in the direction of the best resources.  Stay positive, and our team looks forward to a time when we can see you all in person again.


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